{"id":44887,"date":"2024-05-14T10:09:20","date_gmt":"2024-05-14T06:09:20","guid":{"rendered":"https:\/\/ibsu.edu.ge\/?page_id=44887"},"modified":"2026-03-10T12:25:16","modified_gmt":"2026-03-10T08:25:16","slug":"marketing-geo","status":"publish","type":"page","link":"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/bachelors\/marketing-geo\/","title":{"rendered":"Business Administration &#8211; Marketing (Georgian-taught)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;full-width&#8221;][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1727863330561{background-image: url(https:\/\/ibsu.edu.ge\/wp-content\/uploads\/2024\/10\/IMG_8336111.webp?id=46657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><div class=\"vc_row wpb_row vc_row-fluid page-title vc_custom_1727863330561 vc_row-has-fill full-width\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  page-titles\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2 class=\"heading\">Business Administration &#8211; Marketing (Georgian-taught)<\/h2>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element \" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/ibsu.edu.ge\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\">\/<\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Business Administration &#8211; Marketing (Georgian-taught)\">Business Administration &#8211; Marketing...<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div  class=\"vc_wp_custommenu wpb_content_element school-menu\"><div class=\"widget widget_nav_menu\"><div class=\"menu-school-of-business-container\"><ul id=\"menu-school-of-business-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44558\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/\">About School<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-44565\"><a>Programs<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44562\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/bachelors\/\">Bachelors<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44561\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/masters\/\">Masters<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44745\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/doctorate\/\">Doctorate<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44560\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/news\/\">News<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44563\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/lecturers\/\">Academic Staff<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4>Program Objective<\/h4>\n<p>The program provides the opportunity to gain the necessary knowledge for employment in the field of marketing and become highly qualified specialists who will be able to conduct business processes and marketing activities in various fields of the economy, as well as in any kind of organizational-legal form of enterprise. The program also aims to provide students with a thorough knowledge of the theoretical and practical aspects of marketing management and the skills necessary for a professional career to ensure the organization\u2019s interests align with market demand.<\/p>\n<p>&nbsp;<\/p>\n<h4>Employment<\/h4>\n<p>With the help of the knowledge and skills acquired within the Bachelor program of Marketing, the graduate\u2019s field of employment is quite broad. They can start working in public, private, and non-profit organizations in various fields of the economy and any organizational-legal form of business, which needs professionals in the field of marketing. Graduates can continue studying not only business and marketing, but also other profiles, taking into consideration the requirements of admission to the relevant Master\u2019s Program and the requirements of the legislation.<\/p>\n<p>&nbsp;<\/p>\n<h4>Prerequisite for admission to the program<\/h4>\n<p>Students are enrolled in the undergraduate program in accordance with the procedure established by the legislation of Georgia \u2013 based on the results of the Unified National Exams. The mandatory subjects are: Georgian, foreign language (German, English, Russian, French). Third subject should be Mathematics or History.<\/p>\n<p>Persons with full secondary education may apply for a bachelor\u2019s program. In cases provided for by law, enrollment may be conducted in accordance with the procedure established by the relevant legislation without passing the Unified National Exams.<\/p>\n<p><strong>For foreign citizens see: <a href=\"https:\/\/ibsu.edu.ge\/iro\/admission\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ibsu.edu.ge\/iro\/admission\/<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4>Tuition Fees<\/h4>\n<p><strong>For entrants who are enrolled via Unified National Exams: <\/strong>4490 GEL<br \/>\n<strong>For entrants who are not enrolled via Unified National Exams<\/strong>:\u00a04900 USD, Scholarship Up to 1000 USD.<\/p>\n<p><strong>Qualification Awarded:\u00a0<\/strong>Bachelor of Business Administration in Marketing<br \/>\n<strong>Language of Instruction<\/strong><strong>:\u00a0<\/strong>Georgian<br \/>\n<strong>Duration:\u00a0<\/strong>3 year<br \/>\n<strong>Credits<\/strong>: 180<\/p>\n<p>&nbsp;<\/p>\n<h3>Contact Information:<\/h3>\n<p><strong>Program Coordinator: <\/strong>Nia Todua<br \/>\n<strong>Mobile: <\/strong>+995 32 2800 064<br \/>\n<strong>Email<\/strong>:\u00a0<a href=\"https:\/\/ibsu.edu.ge\/en\/bt-page\/marketing-2\/ntodua@ibsu.edu.ge\">ntodua@ibsu.edu.ge<\/a><br \/>\n<strong>Room:<\/strong> A306<\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/ibsu.edu.ge\/wp-content\/uploads\/2025\/01\/Marketing-GEO-1.pdf\">Program<\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Business Administration &#8211; Marketing (Georgian-taught) Home \/Business Administration &#8211; Marketing... About School Programs Bachelors Masters Doctorate News Academic Staff Program Objective The program provides the opportunity to gain the necessary knowledge for employment in the field of marketing and become highly qualified specialists who will be able to conduct business processes and marketing activities in","protected":false},"author":1,"featured_media":58397,"parent":44548,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44887","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/comments?post=44887"}],"version-history":[{"count":3,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44887\/revisions"}],"predecessor-version":[{"id":61381,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44887\/revisions\/61381"}],"up":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/media\/58397"}],"wp:attachment":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/media?parent=44887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}