{"id":44991,"date":"2024-05-20T14:32:31","date_gmt":"2024-05-20T10:32:31","guid":{"rendered":"https:\/\/ibsu.edu.ge\/?page_id=44991"},"modified":"2026-03-23T11:58:33","modified_gmt":"2026-03-23T07:58:33","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/masters\/marketing\/","title":{"rendered":"Business Administration &#8211; Marketing (English-taught)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;full-width&#8221;][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1727863330561{background-image: url(https:\/\/ibsu.edu.ge\/wp-content\/uploads\/2024\/10\/IMG_8336111.webp?id=46657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><div class=\"vc_row wpb_row vc_row-fluid page-title vc_custom_1727863330561 vc_row-has-fill full-width\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element  page-titles\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2 class=\"heading\">Business Administration &#8211; Marketing (English-taught)<\/h2>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element \" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/ibsu.edu.ge\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\">\/<\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Business Administration &#8211; Marketing (English-taught)\">Business Administration &#8211; Marketing...<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"wpb_wrapper\"><div  class=\"vc_wp_custommenu wpb_content_element school-menu\"><div class=\"widget widget_nav_menu\"><div class=\"menu-school-of-business-container\"><ul id=\"menu-school-of-business-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44558\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/\">About School<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-44565\"><a>Programs<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44562\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/bachelors\/\">Bachelors<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44561\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/masters\/\">Masters<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44745\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/doctorate\/\">Doctorate<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44560\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/news\/\">News<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-44563\"><a href=\"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/lecturers\/\">Academic Staff<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4>Program Description<\/h4>\n<p>The goal of the Master of Business Administration in Marketing program is to prepare competent specialists with theoretical knowledge and practical skills of marketing\u00a0 management, scientific research and creative skills. The task of the program is to prepare specialists who have deep and systemic knowledge in the fields of Business and Marketing. In addition to theoretical courses, courses include interactive seminars and trainings, presentations and group work, that will make it easier for the Master to analyze the theoretical and practical problems\u00a0 in real business-sensitivity and marketing. Students\u2019 aspirations and desires, international trends of business and\u00a0 industry development and specifics of our country are taken into consideration in the teaching process.<\/p>\n<p>The task of the program is to get closer to student practice as internships in the private and public sector organizations, as well as various forms of active cooperation with professional circles. For this purpose, in addition to other activities in the program, the relations with the business sector are envisaged, with which the University has signed memorandums on mutual cooperation.<\/p>\n<p><strong>Program Advantages<\/strong><\/p>\n<p>With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support<\/p>\n<h3><\/h3>\n<h4>Student Exchange<\/h4>\n<p>MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receiving a wider insight in the profession chosen.<\/p>\n<p>&nbsp;<\/p>\n<h4>Career Opportunities<\/h4>\n<p>A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengths of the organization to the public in the conditions of \u00a0market economy and competitive environment.<\/p>\n<h3><\/h3>\n<h4>Admission to the Program<\/h4>\n<p><strong>Requirements for Georgian MA applicants:<\/strong><\/p>\n<ul>\n<li>Bachelor\u2019s degree or equivalent academic degree;<\/li>\n<li>Successful completion of the unified master\u2019s examination;<\/li>\n<li>Examination (interview) in the language of the program instruction;<\/li>\n<li>B2 level intra-university test in a foreign language if it is not supported by a BA diploma\/certificate;<\/li>\n<\/ul>\n<p><strong>Please note!<\/strong><\/p>\n<ul>\n<li>An applicant is exempt from the foreign language examination if he\/she completed an English-taught program\/an international certificate confirming the B2 level or language knowledge;<\/li>\n<li>In case of equal scores in the interview, under competition conditions, the master\u2019s candidate\u2019s GPA will be taken into consideration.<\/li>\n<\/ul>\n<p>See the full admissions rules and interview criteria at the <strong><a href=\"https:\/\/ibsu.edu.ge\/wp-content\/uploads\/2025\/07\/Admission-Rules-and-Criteria-for-Business-Administration-Master-Programs.pdf\">link<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4>Required documents:<\/h4>\n<ul>\n<li><a href=\"https:\/\/ibsu.edu.ge\/storage\/2025\/06\/IBSU_R03F35.G_Application_form.docx\">Application Form<\/a><\/li>\n<li>2 photos (3X4) (printed and in electronic form)<\/li>\n<li>Notarized copies of the diploma and the appendix, or the certificate issued by the relevant higher education institution on awarding the degree and a consolidated mark sheet (the IBSU diploma does not need to be notarized)<\/li>\n<li>Applicants with higher education overseas should present notarized translations of the diploma and appendix, as well as documentation confirming their international education<\/li>\n<li>Copy of identification card\/passport (for citizens of foreign countries \u2013 notarized translation)<\/li>\n<li>An international certificate confirming the level of proficiency in a foreign language\/a document confirming the academic degree obtained as a result of the completion of a foreign language program \u2013 diploma and appendix (if any)<\/li>\n<li>A military registration document issued in accordance with law<\/li>\n<li>A Common Master\u2019s Degree Exam Card<\/li>\n<\/ul>\n<p><strong>Admission of International Students: <a href=\"https:\/\/ibsu.edu.ge\/en\/iro\/home\/\">https:\/\/ibsu.edu.ge\/en\/iro\/home\/<\/a><\/strong><\/p>\n<p><strong>Language of Instruction:\u00a0<\/strong>English<br \/>\n<strong>Programme Duration:<\/strong>\u00a02 years (120 ECTS)<br \/>\n<strong>Awarded Qualification:<\/strong>\u00a0Master of \u00a0Business Administration in Marketing<\/p>\n<p>&nbsp;<\/p>\n<h4>Tuition Fees<\/h4>\n<p><strong>For entrants who are enrolled via Unified Masters Exams:<\/strong> 3700 GEL<br \/>\n<strong>For entrants who are not enrolled via Unified Masters Exams:\u00a0<\/strong>4900 USD, Scholarship Up to 1000 USD.<\/p>\n<p>&nbsp;<\/p>\n<h4>Contact Information<\/h4>\n<p>+995 32 2 800 064 (192)<br \/>\n<a href=\"mailto:bmfaculty@ibsu.edu.ge\">bmfaculty@ibsu.edu.ge\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/ibsu.edu.ge\/wp-content\/uploads\/2025\/01\/Marketing-ENG-3.pdf\">Program<\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Business Administration &#8211; Marketing (English-taught) Home \/Business Administration &#8211; Marketing... About School Programs Bachelors Masters Doctorate News Academic Staff Program Description The goal of the Master of Business Administration in Marketing program is to prepare competent specialists with theoretical knowledge and practical skills of marketing\u00a0 management, scientific research and creative skills. 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