{"id":52203,"date":"2025-01-29T16:12:15","date_gmt":"2025-01-29T12:12:15","guid":{"rendered":"https:\/\/ibsu.edu.ge\/?page_id=52203"},"modified":"2025-05-19T15:12:48","modified_gmt":"2025-05-19T11:12:48","slug":"arian-matin","status":"publish","type":"page","link":"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/lecturers\/arian-matin\/","title":{"rendered":"Arian Matin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;margin-bottom-50&#8243;][vc_column][vc_column_text]\t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/ibsu.edu.ge\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\">\/<\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Arian Matin\">Arian Matin<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;single-personal&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;bio&#8221;][vc_column_text el_class=&#8221;margin-top-20&#8243;]<\/p>\n<h4>Arian Matin<\/h4>\n<p>E-mail: <a href=\"mailto:amatin@ibsu.edu.ge\">amatin@ibsu.edu.ge<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_tabs][vc_tab title=&#8221;About&#8221; tab_id=&#8221;1730700380-1-33&#8243;][vc_column_text]Arian Matin is an Associate Professor at the International Black Sea University and the Head of the BA and MA in Marketing Program at the School of Business. His main areas of interest are consumer behaviour, sustainability, branding, and digital marketing. He holds a doctorate in Business Administration and Master&#8217;s in Marketing and Finance as well as an MBA.[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;Publications&#8221; tab_id=&#8221;1730702471047-2-3&#8243;][vc_column_text]<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<ul>\n<li><b> Khoshtaria, T., Matin, A., Abrakhamia, G., &amp; Khuskivadze, M. (2025). Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce.\u00a0<\/b><b><i>FIIB Business Review<\/i><\/b><b>.\u00a0<\/b><a href=\"https:\/\/doi.org\/10.1177\/23197145241306831\" rel=\"noopener\"><b>https:\/\/doi.org\/10.1177\/23197145241306831<\/b><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b> Matin, A., Tornike Khoshtaria, T., Mercan, M., &amp; Asashvili, L., (2024). &#8220;The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z,&#8221; International Journal of Green Economics, vol. 18(3), pages 318-337. DOI: https:\/\/dx.doi.org\/10.1504\/IJGE.2024.141406<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b>Tornike Khoshtaria, T.; Matin, A.; Komodromos, M.; Mercan, M.; &amp; Kikutadze, V. (2024). The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students\u2019 Perspective. International Journal of Marketing, Communication and New Media, VOL. 12, N\u00ba 22, June 2024, pp. 6-32. <\/b><a href=\"https:\/\/doi.org\/10.54663\/2182-9306.2024.v.12.n.22.6-32\" rel=\"noopener\"><b>https:\/\/doi.org\/10.54663\/2182-9306.2024.v.12.n.22.6-32<\/b><\/a><b>\u00a0<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b>Herrador-Alcaide, T. C., &amp; Matin, A. (2024). Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy-set qualitative comparative analysis. Sustainable Development,1\u201321. https:\/\/doi.org\/10.1002\/sd.2957<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b>Marzo, R.R., Jun Chen, H.W., Ahmad, A. et al. (2024)The evolving role of social media in enhancing quality of life: a global perspective across 10 countries. Arch Public Health 82, 28. https:\/\/doi.org\/10.1186\/s13690-023-01222-z<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b>Demir, A., Jebirashvili, M., Matin, A., (2024). Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification. International Journal of Knowledge Management Studies. 15 (2) pages 225-262. https:\/\/doi.org\/10.1504\/IJKMS.2024.141562\u00a0<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;Courses&#8221; tab_id=&#8221;1730700380-2-52&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;cources&#8221; width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Lecture course catalog&#8221; font_container=&#8221;tag:h4|text_align:left&#8221;][vc_column_text]<\/p>\n<table style=\"height: 124px;\" width=\"330\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li aria-level=\"1\"><b> Doctoral seminar<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><b> Research methods<\/b><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=&#8221;Additional information&#8221; tab_id=&#8221;1730702484215-3-10&#8243;][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;margin-bottom-50&#8243;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;single-personal&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;bio&#8221;][vc_column_text el_class=&#8221;margin-top-20&#8243;] Arian Matin E-mail: amatin@ibsu.edu.ge[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_tabs][vc_tab title=&#8221;About&#8221; tab_id=&#8221;1730700380-1-33&#8243;][vc_column_text]Arian Matin is an Associate Professor at the International Black Sea University and the Head of the BA and MA in Marketing Program at the School of Business. His main areas of interest are consumer behaviour, sustainability, branding, and digital marketing. He holds<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":44545,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-52203","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/52203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/comments?post=52203"}],"version-history":[{"count":1,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/52203\/revisions"}],"predecessor-version":[{"id":57396,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/52203\/revisions\/57396"}],"up":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44545"}],"wp:attachment":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/media?parent=52203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}