{"id":56229,"date":"2025-04-17T14:23:34","date_gmt":"2025-04-17T10:23:34","guid":{"rendered":"https:\/\/ibsu.edu.ge\/?page_id=56229"},"modified":"2025-04-17T14:58:15","modified_gmt":"2025-04-17T10:58:15","slug":"%e1%83%9c%e1%83%98%e1%83%90-%e1%83%97%e1%83%9d%e1%83%93%e1%83%a3%e1%83%90","status":"publish","type":"page","link":"https:\/\/ibsu.edu.ge\/en\/schools\/school-of-business\/lecturers\/%e1%83%9c%e1%83%98%e1%83%90-%e1%83%97%e1%83%9d%e1%83%93%e1%83%a3%e1%83%90\/","title":{"rendered":"Nia Todua"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;margin-bottom-50&#8243;][vc_column][vc_column_text]\t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/ibsu.edu.ge\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\">\/<\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Nia Todua\">Nia Todua<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;single-personal&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;bio&#8221;][vc_column_text el_class=&#8221;margin-top-20&#8243;]<\/p>\n<h4>Nia Todua<\/h4>\n<p>E-mail: <a href=\"mailto:ntodua@isbu.edu.ge\"><span style=\"font-weight: 400;\">ntodua@isbu.edu.ge<\/span><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_tabs][vc_tab title=&#8221;About&#8221; tab_id=&#8221;1730700380-1-33&#8243;][vc_column_text]<span style=\"font-weight: 400;\">About you (short BIO)\u00a0 In 2024, Nia Todua earned a doctorate in Business Administration from Ivane Javakhishvili Tbilisi State University. From 2019 to 2021, she completed a master&#8217;s degree in Business Management at Masaryk University in the Czech Republic. Between 2014 and 2018, she pursued her undergraduate studies in Economics at Ivane Javakhishvili Tbilisi State University.<\/span>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;Publications&#8221; tab_id=&#8221;1730702471047-2-3&#8243;][vc_column_text]<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model. Volume 79,<\/span><a href=\"https:\/\/www.sciencedirect.com\/journal\/telematics-and-informatics\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Telematics and Informatics<\/span><\/a><span style=\"font-weight: 400;\"> Journal (2022) <\/span><a href=\"https:\/\/doi.org\/10.1016\/j.tele.2023.101966\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1016\/j.tele.2023.101966<\/span><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">Challenges of Social Media Marketing in the Healthcare Industry. National scientific conference dedicated to the 105th anniversary of the founding of Ivane Javakhishvili Tbilisi State University &#8220;World economy in the post-pandemic period: results and challenges&#8221;, TSU, February 6, 2023.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms an Integrative Research Model. \u00a0 Volume 11, Issue 2, Journal of Business<\/span><a href=\"https:\/\/doi.org\/10.31578\/job.v11i2.217\" rel=\"noopener\"><span style=\"font-weight: 400;\"> https:\/\/doi.org\/10.31578\/job.v11i2.217<\/span><\/a> (2022)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">A study of consumer attitudes towards social media marketing activities. III international scientific student conference \u00abManagement: challenges and prospects of the digital era\u00bb 16, November 2022,\u00a0 Kyiv National Economic University named after Vadym Hetman (2022)<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">The Role of Social Media Marketing in Healthcare Industry (Case of Georgia). In\u00a0 International Scientific Conference &#8220;Strategic Planning and Marketing in the Digital World&#8221;, 11th November 2022, University of National and World Economy, Sofia , Bulgaria <\/span><a href=\"https:\/\/msp-conference.unwe.bg\/en\/pages\/20023\/about-the-conference.html\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0https:\/\/msp-conference.unwe.bg\/en\/pages\/20023\/about-the-conference.html<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">A conceptual overview of digital marketing. Proceedings of the International Scientific Conference &#8220;Challenges of Globalization in Economy and Business&#8221;, TSU, November 4, 2022<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">Impact of the COVID-19 Pandemic on Social Media Marketing Proceedings of the International Conference (Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia). 2022<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;Courses&#8221; tab_id=&#8221;1730700380-2-52&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;cources&#8221; width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;\u10e1\u10d0\u10da\u10d4\u10e5\u10ea\u10d8\u10dd \u10d9\u10e3\u10e0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d9\u10d0\u10e2\u10d0\u10da\u10dd\u10d2\u10d8&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; css=&#8221;.vc_custom_1744885907574{background-color: #dd9933 !important;}&#8221;][vc_column_text]<\/p>\n<table style=\"height: 214px;\" width=\"394\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li>Principles of Marketing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Marketing Management<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li aria-level=\"1\">Marketing Research<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=&#8221;Additional information&#8221; tab_id=&#8221;1730702484215-3-10&#8243;][vc_column_text][\/vc_column_text][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;margin-bottom-50&#8243;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;single-personal&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;bio&#8221;][vc_column_text el_class=&#8221;margin-top-20&#8243;] Nia Todua E-mail: ntodua@isbu.edu.ge[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_tabs][vc_tab title=&#8221;About&#8221; tab_id=&#8221;1730700380-1-33&#8243;][vc_column_text]About you (short BIO)\u00a0 In 2024, Nia Todua earned a doctorate in Business Administration from Ivane Javakhishvili Tbilisi State University. From 2019 to 2021, she completed a master&#8217;s degree in Business Management at Masaryk University in the Czech Republic. Between 2014 and 2018,<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":44545,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-56229","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/56229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/comments?post=56229"}],"version-history":[{"count":0,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/56229\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/pages\/44545"}],"wp:attachment":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/media?parent=56229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}