{"id":29947,"date":"2021-12-09T09:39:05","date_gmt":"2021-12-09T05:39:05","guid":{"rendered":"https:\/\/ibsu.edu.ge\/?p=29947"},"modified":"2025-10-10T12:09:42","modified_gmt":"2025-10-10T08:09:42","slug":"customer-experience-management-2","status":"publish","type":"post","link":"https:\/\/ibsu.edu.ge\/en\/customer-experience-management-2\/","title":{"rendered":"Online lecture about the Customer Experience Management"},"content":{"rendered":"<p>IBSU International Relations office organized an online lecture \u201cCustomer Experience Management\u201d by invited lecturer Dr. Jolanta Tkaczyk.<\/p>\n<p>The aim of the lecture was to present the idea of managing customer experience, including showing and practicing creating a persona, customer journey map, indicating the most commonly used measures of customer experience (NPS, CES, CSAT).<\/p>\n<p>About the Speaker: Jolanta Tkaczyk, Ph.D. in economics, specialization in management (2007); she graduated from Management and Marketing at the SGH Warsaw School of Economics (1996); since 1996, she has been Assistant Professor in the Department of Marketing at Kozminski University. She specializes in training in marketing, market analysis, advertisement, sales techniques, customer service, brand management, and consumer behavior.<\/p>\n<div class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl gpro0wi8 oo9gr5id lrazzd5p\" tabindex=\"0\" role=\"button\">See less<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>IBSU International Relations office organized an online lecture \u201cCustomer Experience Management\u201d by invited lecturer Dr. Jolanta Tkaczyk. The aim of the lecture was to present the idea of managing customer experience, including showing and practicing creating a persona, customer journey map, indicating the most commonly used measures of customer experience (NPS, CES, CSAT). About the<\/p>\n","protected":false},"author":2,"featured_media":29950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,58],"tags":[],"class_list":["post-29947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-relations","category-news"],"_links":{"self":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/posts\/29947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/comments?post=29947"}],"version-history":[{"count":1,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/posts\/29947\/revisions"}],"predecessor-version":[{"id":60011,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/posts\/29947\/revisions\/60011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/media?parent=29947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/categories?post=29947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibsu.edu.ge\/en\/wp-json\/wp\/v2\/tags?post=29947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}