Digital Marketing 4 Tourism
From July 1 to 3, the International Black Sea University’s Faculty of Business and Technology will host a three-day program on “Digital Marketing for Tourism.”
Participants will learn about the following topics throughout the workshop:
- How to run multiple „Tourism Business” online PR campaigns via email, social media, search and see results just quickly;
- How to be cost-friendly;
- How to raise awareness about (Niche) Tourism Products & Destinations;
- How to reach potential customers and gain trust;
- How to find the best deals and drive revenue.
- Participants include tourism and marketing students, as well as people who work in the tourism industry.
The workshop’s working language: English.
The cost of participation: 50 euros
Dedline: June 30
At the conclusion of the course, you will receive a certificate.
Nia Todua is the Co-coordinator of the Marketing BA Program at International Black Sea University, Ph.D. student at Tbilisi State University majoring in Marketing, a participant in several local and international projects. Research interests include social media, social media marketing, digital marketing, and integrated marketing communications
Arian Matin is an associate professor at International Black Sea University in the faculty of Business and Technologies. He holds a Ph.D. in Business administration. He also holds Masters’s in Marketing and Financial Management as well as a Master’s in Business Administration. He has published papers in various peer-reviewed journals and participated in different conferences. His research interests include consumer behavior, digital marketing, branding, and sustainability. He has also held lectureships at other universities.
Eka Devidze – the head of Bachelor Degree Georgian and English Sector Programs in Tourism at International Black Sea University, the Accreditation Expert (Business Administration, Tourism) at National Center for Education Quality Enhancement, Tbilisi, Georgia, the scientific Expert of the Foundation Romualdo Del Bianco – Life beyond Tourism, Italy, 2018. The finalist of the nomination “The Best Woman Entrepreneur in the Tourism Industry Award 2017”, Welcome to Georgia, National Tourism Awards, Georgia. Tourism Expert in EU, UN international projects implemented in Georgia. Director of the LNGO Tourism & Reality, founder of the travel Agency,,Saba”