Strategic marketing and its impact on company success

On the 13th of March, 2019, Research and Innovation Hub of International Black Sea University hosted the training on “Strategic marketing and its impact on company success that was delivered by C-team Management Consulting Project manager, Sophie Meskhi. Mrs. Sophie Meskhi discussed around the following topics: * The essence of marketing and steps in development * Marketing management skills and tasks * Marketing research * Planning and Controlling * Definition of direct marketing * Consumer behavior- What do in reality consumers want? * Our comparative advantage in competitive market