On the 13th of March, 2019, Research and Innovation Hub of International Black Sea University hosted the training on “Strategic marketing and its impact on company success that was delivered by C-team Management Consulting Project manager, Sophie Meskhi. Mrs. Sophie Meskhi discussed around the following topics: * The essence of marketing and steps in development * Marketing management skills and tasks * Marketing research * Planning and Controlling * Definition of direct marketing * Consumer behavior- What do in reality consumers want? * Our comparative advantage in competitive market
Strategic marketing and its impact on company success