Features and entry strategies of Asian and Japanese markets

Organized by IBSU’s Technology and Entrepreneurship Center, in collaboration with JICA and the Georgian Innovation and Technology Agency (GITA), an informational session was held at International Black Sea University, focusing on the specifics of the Asian and Japanese markets and strategies for entering them.

The main speaker, Boonho Koh, a Malaysian expert and international mentor based in Japan, shared his experience with students on startup development, global market positioning, and business expansion.

During the session, students presented their own startup ideas (pitching), received direct recommendations and practical advice from the expert, and had the opportunity to participate in one-on-one mentoring sessions.