International Journal of Green Economics published IBSU professors article

International Journal of Green Economics (Scopus indexed, UK, Q2)  published the article “The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z”, jointly prepared by Arian Matin, IBSU Affiliated Associate Professor, Metin Mercan, IBSU Affiliated Associate Professor, Tornike Khoshtaria, Academic Professor, and Lika Asashvili, Bachelor’s in Business Administration graduate.