Head of the “Digital Media and Communication” MA program Prof. Dr. Dali Osepashvili participated International Conference

Head of the “Digital Media and Communication” MA program Prof. Dr. Dali Osepashvili participated at The World Media Management and Media Economics Conference (WMEMC2025), which was held in University of Warsaw, Poland 20-24 May 2025. This important conference is held every 2 years, bringing together interesting presentations where media industry news is discussed.

Dali Osepashvili presented the results of her research titled ” Change in News Access Among Young Social Media Users (Case of Georgia)” at a panel on Media and Z Generation, which focused on the use of Instagram and TikTok. 

The topic is relevant and new, as young people, as digital natives in Georgia and worldwide, consume information not through TV but through social media. As a result of this qualitative research, Dali Osepashvili presented recommendations on what strategies traditional media should apply if they want the information disseminated by their channels to reach the youth segment.