IBSU Marketing Students at the 11th International Youth Conference in Yerevan

Marketing undergraduate students from the International Black Sea University participated in the 11th International Youth Conference held in Yerevan, Armenia!

The event, which brought together nearly 250 participants from different countries, offered students a valuable opportunity to share their marketing perspectives and research findings with an international audience.

IBSU students presented their research papers on the impact of social media marketing on consumer behavior – analyzing modern digital communication tools, brand online strategies, and factors driving consumer engagement.

Their studies aimed to explore how social media marketing influences consumer decision-making, how brand credibility is perceived in the online space, and the role of content quality in achieving marketing success.