A practical workshop “Marketing in the Digital World” was held for school students at IBSU

A practical workshop for schoolchildren “Marketing in the Digital World” was held at the International Black Sea University (IBSU).

During the workshop, participants learned about the basic principles of modern marketing, the importance of brand positioning in the digital space, and worked on the process of creating and developing a brand.

During the practical activities, students identified their target audience, selected effective digital communication channels, and planned advertising strategies.

At the end of the workshop, participants presented their marketing ideas and concepts in a presentation format.

The event aimed to introduce students to modern marketing approaches and promote the development of practical skills.