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Course of Clarence Van Der Putte

FACULTY OF BUSINESS AND TECHNOLOGIES

Invited Professor from Amsterdam University of Applied Science, Clarence Van Der Putte delivered dynamic and interactive 3 hours course on the topic – ‘Made in Georgia’ on June 18; The topic was discussed from several marketing angles. The following subjects were discussed on the course: dynamics of a country, positioning of strong international brands like Coca Cola, Apple, Shell, Heineken, concept ‘MADE IN GEORGIA’, branding, offline versus online marketing. Certificate of participation was given at the end of the course.