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Masterclass on the topic Country Brand Management and Tourism Summits


On May 7, at 12:00 at International Black Sea Univerisity, invited Professor from Amsterdam University of Applied Science, Clarence Van Der Putte delivered dynamic and interactive 2 hours Masterclass on the topic: Country Brand Management and Tourism Summits

Subjects were:

  • Intro
  • Strategic Marketing Planning
  • Marketing strategies
  • Country Brand management
  • Tourism Summit as a Promotion tool of a country
  • Pressure cooker
  • Q&A

Participants of the Masterclass were awarded certificates.