On November 21, at 13:00 Business Management Faculty of IBSU hosted International Expert in Tourism and Branding, Mrs. Anastasia Petrenko. She shared with students her experience, world standards, contemporary approaches and innovations in the sphere of Tourism and Branding. As a co-founder of “Identity Publications”, Mrs. Anastasia has delivered the book “Brand Identity, Breakthrough” as a gift to IBSU Library. There is described how to craft your company’s unique story to make your products irresistible.