Nia Todua

E-mail: ntodua@isbu.edu.ge

About you (short BIO)  In 2024, Nia Todua earned a doctorate in Business Administration from Ivane Javakhishvili Tbilisi State University. From 2019 to 2021, she completed a master’s degree in Business Management at Masaryk University in the Czech Republic. Between 2014 and 2018, she pursued her undergraduate studies in Economics at Ivane Javakhishvili Tbilisi State University.

  • Challenges of Social Media Marketing in the Healthcare Industry. National scientific conference dedicated to the 105th anniversary of the founding of Ivane Javakhishvili Tbilisi State University “World economy in the post-pandemic period: results and challenges”, TSU, February 6, 2023.
  • The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms an Integrative Research Model.   Volume 11, Issue 2, Journal of Business https://doi.org/10.31578/job.v11i2.217 (2022)
  • A study of consumer attitudes towards social media marketing activities. III international scientific student conference «Management: challenges and prospects of the digital era» 16, November 2022,  Kyiv National Economic University named after Vadym Hetman (2022)
  • A conceptual overview of digital marketing. Proceedings of the International Scientific Conference “Challenges of Globalization in Economy and Business”, TSU, November 4, 2022
  • Impact of the COVID-19 Pandemic on Social Media Marketing Proceedings of the International Conference (Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia). 2022

სალექციო კურსების კატალოგი

  • Principles of Marketing
  • Marketing Management
  • Marketing Research