Arian Matin

E-mail: amatin@ibsu.edu.ge

Arian Matin is an Associate Professor at the International Black Sea University and the Head of the BA and MA in Marketing Program at the School of Business. His main areas of interest are consumer behaviour, sustainability, branding, and digital marketing. He holds a doctorate in Business Administration and Master’s in Marketing and Finance as well as an MBA.

  • Khoshtaria, T., Matin, A., Abrakhamia, G., & Khuskivadze, M. (2025). Investigating the Impact of AI-powered Personalization on Brand Awareness in B2B E-commerce. FIIB Business Reviewhttps://doi.org/10.1177/23197145241306831
  • Matin, A., Tornike Khoshtaria, T., Mercan, M., & Asashvili, L., (2024). “The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z,” International Journal of Green Economics, vol. 18(3), pages 318-337. DOI: https://dx.doi.org/10.1504/IJGE.2024.141406
  • Tornike Khoshtaria, T.; Matin, A.; Komodromos, M.; Mercan, M.; & Kikutadze, V. (2024). The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective. International Journal of Marketing, Communication and New Media, VOL. 12, Nº 22, June 2024, pp. 6-32. https://doi.org/10.54663/2182-9306.2024.v.12.n.22.6-32 
  • Herrador-Alcaide, T. C., & Matin, A. (2024). Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy-set qualitative comparative analysis. Sustainable Development,1–21. https://doi.org/10.1002/sd.2957
  • Marzo, R.R., Jun Chen, H.W., Ahmad, A. et al. (2024)The evolving role of social media in enhancing quality of life: a global perspective across 10 countries. Arch Public Health 82, 28. https://doi.org/10.1186/s13690-023-01222-z
  • Demir, A., Jebirashvili, M., Matin, A., (2024). Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification. International Journal of Knowledge Management Studies. 15 (2) pages 225-262. https://doi.org/10.1504/IJKMS.2024.141562 

Lecture course catalog

  • Doctoral seminar
  • Research methods
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