Workshop “Art of storytelling in social media” held in IBSU

The workshop took place in International Black Sea University, which is called “Art of storytelling in social media.”

Leaders of this workshop were: Tamar Kacitadze – Head of the New Media and Innovation Service of the First Channel of Georgia; Teo Gongladze – Digital Media Manager of the First Channel of Georgia.

During the course, subjects such as social media storytelling approaches, examples of successful and unsuccessful advertising campaigns, and the principles of algorithm operation of key social channels were explored in an interactive style.

The workshop took place as part of a memorandum between IBSU and the Public Broadcaster. There will be more meetings like this in the future.