The program provides the opportunity to gain the necessary knowledge for employment in the field of marketing and become highly qualified specialists who will be able to conduct business processes and marketing activities in various fields of the economy, as well as in any kind of organizational-legal form of enterprise. The program also aims to provide students with a thorough knowledge of the theoretical and practical aspects of marketing management and the skills necessary for a professional career to ensure the organization’s interests align with market demand.
With the help of the knowledge and skills acquired within the Bachelor program of Marketing, the graduate’s field of employment is quite broad. They can start working in public, private, and non-profit organizations in various fields of the economy and any organizational-legal form of business, which needs professionals in the field of marketing. Graduates can continue studying not only business and marketing, but also other profiles, taking into consideration the requirements of admission to the relevant Master’s Program and the requirements of the legislation.
Prerequisite for admission to the program
Students are enrolled in the undergraduate program in accordance with the procedure established by the legislation of Georgia – based on the results of the Unified National Exams. Third obligatory subject is mathematics or history. Passing English Language is obligatory (minimum competency level (50%+1)).
Persons with full secondary education may apply for a bachelor’s program.
For foreign citizens see: https://iro.ibsu.edu.ge/en/page/admissions
Citizens of Georgia: 2940 GEL
Foreign Citizens: 9900 GEL
Internal grants and scholarship: https://www.ibsu.edu.ge/ge/internal-grants/
According to the decision of the Accreditation Council of Educational Programs № 124, the program is accredited until 14/09/2025.
Qualification Awarded: Bachelor of Business Administration in Marketing
Language of Instruction: English
Program structure: The amount of credits covered by the program is 240 credits, including: Academic Writing – 5 credits; Information Technology – 5 credits; Compulsory Courses of Business Administration and Marketing – 157 credits; Elective Courses of Business Administration and Marketing – 8 credits/no less; Free Credits / Minor Program – 65 credits. 240 ECTS covered by the program is distributed in four academic years, eight semesters, 30 credits in each semester.
Program Coordinator(s): Nia Todua
Mobile: (+995 32) 259 50 05/06/07 (ext.185)