[edgt_separator type='full-width' position='center' border_style='solid' color='#ebebeb' width='' thickness='1' top_margin='10' bottom_margin='21' ]
Top
Image Alt

Marketing (English-taught)

Areas covered in the entrance exam:

  • Marketing plan elements
  • BCG matrix
  • Product/market grid (Ansoff matrix)
  • GE matrix
  • Pricing strategies
  • Distribution strategies
  • Branding structure
  • Market segmentation
  • Marketing mix (4Ps)
  • Product life cycle