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Marketing (Georgian Language)


Program Objective

The program provides the opportunity to gain the necessary knowledge for employment in the field of marketing and become highly qualified specialists who will be able to conduct business processes and marketing activities in various fields of the economy, as well as in any kind of organizational-legal form of enterprise. The program also aims to provide students with a thorough knowledge of the theoretical and practical aspects of marketing management and the skills necessary for a professional career to ensure the organization’s interests align with market demand.


With the help of the knowledge and skills acquired within the Bachelor program of Marketing, the graduate’s field of employment is quite broad. They can start working in public, private, and non-profit organizations in various fields of the economy and any organizational-legal form of business, which needs professionals in the field of marketing. Graduates can continue studying not only business and marketing, but also other profiles, taking into consideration the requirements of admission to the relevant Master’s Program and the requirements of the legislation.

Prerequisite for admission to the program

Students are enrolled in the undergraduate program in accordance with the procedure established by the legislation of Georgia – based on the results of the Unified National Exams. The mandatory subjects are: Georgian, foreign language (German, English, Russian, French). Third subject should be Mathematics or History.

Persons with full secondary education may apply for a bachelor’s program. In cases provided for by law, enrollment may be conducted in accordance with the procedure established by the relevant legislation without passing the Unified National Exams.

Information for foreign citizens: https://iro.ibsu.edu.ge/admissions/

Tuition fee

Citizens of Georgia:  4590 GEL

Qualification Awarded: Bachelor of Business Administration in Marketing
Language of InstructionGeorgian
Program structure: The amount of credits covered by the program is 240 credits, including: Academic Writing – 5 credits, Information Technology – 5 credits,  Foreign Language – 15 credits, Compulsory Courses of Business Administration and Marketing – 123 credits, Elective Courses of Business Administration and Marketing – 27 credits/no less, Free Credits / Minor Program – 65 credits. 240 ECTS covered by the program is distributed in four academic years, eight semesters, 30 credits in each semester.

Contact Information:

Program Coordinator(s): Nia Todua
T: (+995 32) 2 800 064 (138)
Email: ntodua@ibsu.edu.ge
Room:  A306