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Marketing contest “My Borjomi”


Faculty of Business Management of the International Black Sea University participated in the marketing contest “My Borjomi” initiated by “IDS Borjomi Georgia”. In the contest IBSU was represented by bachelor and master students of the BM Faculty Vakhtang Nasaridze, Revaz Bakuradze, Tinatin Murvanidze, Mari Nutsubidze, and Rudolf Kartashev who held their marketing research. Within the frame of the contest the participants were trained in brand development. The students were taken to Borjomi bottling factories to get them familiar with the product and its history. The marketing manager of the company explained the contest task to the participants, which they are to present in September to jury.