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Public Lecture Delivered By Prof. Sheb True


IBSU hosted professor from Kennesaw State University, USA on November 18-22, 2013. Prof. Sheb True is a marketing professor at Department of Marketing & Professional Sales at Kennesaw State University, Assistant to the Dean for Special Projects, Director of the Coles College International Center and Professor.

 During his visit at IBSU professor True delivered classes for master students in Branding Methods. Besides classes, prof. True had an opportunity to meet IBSU professors and students. During the meeting with faculty professors he led a roundtable discussion on possibilities of accomplishing joint projects on simulation in business studies; Prof. True also referred to a new approach of teaching in business administration, significance of connecting students with practical business; Together with students, prof. True discussed essential characteristics and skills that make managers good leaders.