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მარკეტინგი (ინგლისურენოვანი)

Areas covered in the entrance exam:

  • Marketing plan elements
  • BCG matrix
  • Product/market grid (Ansoff matrix)
  • GE matrix
  • Pricing strategies
  • Distribution strategies
  • Branding structure
  • Market segmentation
  • Marketing mix (4Ps)
  • Product life cycle